Mayna Marketing
Sales Development Representative (SDR)
About Mayna Marketing
Mayna Marketing is a results-driven marketing agency focused on helping small and midsize businesses grow through effective digital marketing strategies, lead generation, brand visibility, and customer acquisition.
We help business owners navigate the increasingly complex world of marketing with solutions designed to attract new customers, generate qualified leads, and support sustainable growth.
We're seeking a motivated, confident, and results-oriented SDR who enjoys connecting with business owners, uncovering growth opportunities, and generating qualified sales appointments.
Position Overview
The SDR identifies, prospects, and engages potential clients through proactive outbound activity and timely follow-up with inbound leads.
Your primary objective is to start meaningful conversations with small and midsize business owners, uncover their marketing challenges and growth goals, and schedule qualified discovery appointments with our sales team.
This is a high-activity, high-accountability role where success is measured by meaningful conversations, qualified appointments held, and sales pipeline generated.
Key Responsibilities
Outbound Prospecting & Lead Generation
- Make daily outbound calls to small and midsize business owners and decision-makers
- Target industries including home services, home improvement, professional services, hospitality, tourism, and other local businesses
- Research prospects to understand their services, positioning, and marketing opportunities
- Reach out by phone, email, LinkedIn, and other approved channels
- Follow up promptly with inbound leads from campaigns, referrals, and website inquiries
- Run structured prospecting and follow-up sequences
Prospect Qualification & Discovery
- Discuss current marketing strategies, customer acquisition efforts, and growth objectives
- Identify challenges in lead generation, digital visibility, and competitive positioning
- Ask effective discovery questions to uncover needs and priorities
- Confirm fit with our ideal customer profile, decision-making authority, budget, and readiness
- Communicate our value proposition clearly and confidently
- Build trust through professional, consultative conversations
Appointment Setting & Pipeline
- Schedule qualified discovery meetings for our Account Executives and Sales Consultants
- Confirm appointments and run reminder procedures to maximize show rates
- Hand off accurate prospect notes, challenges, and discovery details
- Nurture prospects who need additional follow-up
- Partner with Account Executives to improve appointment quality and conversion
CRM Management & Sales Execution
- Document activities, conversations, qualification details, and next steps in the CRM
- Keep prospect records organized and follow-up tasks current
- Follow our sales process, scripts, cadences, and qualification standards
- Track daily and weekly results against KPIs
- Join sales meetings, coaching sessions, call reviews, and role-plays
Key Performance Indicators
Performance is measured through activity, appointment-setting effectiveness, and pipeline contribution.
Activity Targets
Performance Targets
You'll also be measured on sales opportunities created, pipeline dollar value generated, and revenue from SDR-sourced opportunities. Targets are starting benchmarks and may be adjusted based on lead quality, strategy, and historical conversion rates.
Qualifications & Experience
Required
- 1–3 years in outbound sales, business development, appointment setting, or a related role
- Proven high-volume outbound prospecting and reaching decision-makers
- Strong verbal communication, active listening, and questioning skills
- Confidence speaking with small and midsize business owners
- Resilience with rejection and objections, with consistent prospecting activity
- Strong organization, attention to detail, and disciplined follow-up
- Experience with CRM systems and sales engagement tools
- Ability to work independently within a structured sales process
- Strong work ethic, positive attitude, and openness to coaching
Preferred
- Experience at a digital marketing agency or selling marketing services
- Familiarity with SEO, paid advertising, social media marketing, website development, and lead generation
- Experience prospecting into small and midsize businesses
- Experience selling or setting appointments for recurring-revenue services
- Understanding of local business marketing and customer acquisition challenges
- Success in a metrics-driven SDR or business development environment
Ideal Candidate Profile
What Success Looks Like
First 30 Days
- Complete onboarding on our services, target markets, CRM, and sales process
- Understand common digital marketing challenges of small and midsize businesses
- Show proficiency in scripts, qualification, and objection handling
- Begin generating qualified discovery appointments
First 60 Days
- Execute daily outbound and follow-up activity consistently
- Build an active pipeline of qualified prospects
- Improve conversation-to-appointment conversion
- Hit appointment-setting activity targets
- Document prospect info and next steps in the CRM
First 90 Days
- Meet or exceed qualified appointments held targets
- Maintain strong attendance and qualification rates
- Generate measurable pipeline for the closing team
- Own your performance and skill development
- Become a reliable contributor to new business growth
Compensation & Growth
- Competitive base salary
- Performance-based incentives tied to qualified appointments held and sales opportunities generated
- Additional earnings for exceeding performance goals
- Ongoing sales training, coaching, and professional development
- Career path into Account Executive, Sales Consultant, or Sales Leadership roles
- Remote work – candidates based overseas are welcome
Why Join Mayna Marketing?
You'll work with business owners who are looking to grow, attract more customers, and improve their marketing results. You'll be part of a team focused on helping businesses succeed while building valuable sales skills and a rewarding career.
Ready to Apply?
Driven, love talking with business owners, and thrive in a performance-oriented environment? We want to hear from you.
Send your resume to the email below.
Include a short note on why you're a great fit for this role.
Tell us about your outbound sales or appointment-setting results.